Choice and ranking games
Turn preferences into an interaction through simple comparisons, personal selections and a result that reflects the participant’s choices.
Available now
Beyond the ordinary interface
Digital experiences
ehrlilab / 01
Your next move
+10◉
Illustrative experienceConnect creative ideas with responsive interactions, from gesture-led games to choice-driven journeys.
EXPLORETHE EXPERIENCEFind the right way for people to take part.
Connect creative ideas with responsive interactions, from gesture-led games to choice-driven journeys.
Trivia and quick quizzes
Make discovery active with concise questions, clear feedback and a tone that fits the campaign rather than a classroom.
Gesture-led games
Explore physical input when it improves the concept, while reviewing accessibility, hardware needs and the environment of use.
Product discovery
Use digital objects to reveal product details, design choices or stories that are difficult to show in print.
Print-to-AR ideas
Consider packaging, posters or printed material as invitations into an additional visual or interactive layer.
Spatial storytelling
Place an object or character in the surrounding scene to support the campaign narrative.
SELECTED WORK
Selected work
Explore the creative idea, interaction and development behind each experience.CREATIVE TECHNOLOGY / HAND TRACKING
Telecel: hands in play
View study ↗SNAPCHAT / ORIGINAL GAME
Threadlight
View study ↗SNAPCHAT + TIKTOK / FLIGHT GAME
PizzaMan Flight
View study ↗TIKTOK / PUZZLE
Indomie Slide Puzzle
View study ↗SOCIAL AR / TRIVIA
DSOI: tilt to answer
View study ↗More ways to
build the experience.
Why make
the story
interactive?
Match the interaction to the idea
Choose the format because of what it helps people do, not simply because the technology is available.
Make the response tangible
Use clear visual feedback to connect each action with an understandable result.
Connect creative and delivery
Consider the audience, device, environment and operational requirements as part of the same experience.
Create an understandable entry point
Give people enough context to begin, then let the interaction reveal the rest of the story.
From idea to experience.
Choose one strong mechanic
Identify the action that best expresses the idea. Define the player journey, success conditions and boundaries before expanding the feature list.
Build to learn
Create a working build and try the interaction. Use observations to refine instructions, pacing, feedback and accessibility.
Scope the next stage
Review hosting, device support, integrations and operational needs. Agree what is required for production and a successful rollout.
A few good questions.
What should we bring to the first conversation?
Share the audience, campaign objective, creative references and intended launch environment. We can help choose a format and define the interaction from there.
Can existing campaign assets be used?
Yes, when their format, quality and usage rights fit the proposed experience. We review what is available and agree any additional production before the build.
How are delivery and launch handled?
The scope defines review points, technical requirements, handover, publishing responsibilities and any platform approvals. Distribution and measurement are agreed around the selected format.
Let’s make it
something people experience.
Tell us what you have in mind. We’ll start with the idea.