Choice and ranking games
Turn preferences into an interaction through simple comparisons, personal selections and a result that reflects the participant’s choices.
Available now
Make the message playable
Branded games
Threadlight
PizzaMan Flight
Build a clear challenge around the story, with the brand inside the action.
EXPLORETHE EXPERIENCESmall games with a real creative purpose.
A small game can create a different kind of encounter: people are not only watching the story; they are making choices inside it. ehrlilab develops playable concepts and working builds around that opportunity. Work begins with a focused mechanic and a clear scope, then considers the requirements for production and delivery.
Trivia and quick quizzes
Make discovery active with concise questions, clear feedback and a tone that fits the campaign rather than a classroom.
Gesture-led games
Explore physical input when it improves the concept, while reviewing accessibility, hardware needs and the environment of use.
Reaction and timing games
Create a focused challenge around catching, tapping or responding, with the difficulty and feedback built around the audience.
Product-led mechanics
Make a product feature or campaign message part of the action instead of treating branding as a separate overlay.
Functional proof of concept
Test whether an idea feels engaging and understandable before committing to the wider production, integration and deployment requirements.
Puzzles and matching
Build a visual challenge around arranging, matching or completing an image, with the product woven into the mechanic.
Runner and obstacle games
Explore a focused movement challenge with a readable route, clear obstacles and feedback suited to the intended platform.
A game is only the start.
Plan how people find it.
Social entry points
Invite people into the game from campaign content and the right supported platform links.
Stories and short-form content
Connect a clear creative prompt with an accessible route into the experience.
Web and app destinations
Agree the host environment, integration and performance requirements before the build.
QR and physical touchpoints
Use approved QR routes on packaging, retail or event materials to bridge a physical moment and the game.
ehrlilab / 01
Find your way into play.
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Illustrative experienceINSIDE THE INTERACTION
A simple mechanic.
A clear reason to try.
PizzaMan Flight
Roll into the loop. Control the flight. Bring the bucket in for a landing.
Explore the study ↗
Start the roll
Hold to roll along the track, then release to pause. The loop sends the bucket into its automatic flip.
Control the flight
Hold for thrust and release to fall. The visible fuel bar makes the remaining lift easy to read.
Make the delivery
Aim for the landing zone. A successful landing brings confetti and a result, followed by another attempt.
Published Snapchat Lens
Published on Snapchat and presented as a proposed brand collaboration. Project context is included in the study.
Games & interactive experiences
Threadlight
A luminous Snapchat game of timing, guardians and a winding woven path.
View study ↗
PizzaMan Flight
Roll into the loop. Control the flight. Bring the bucket in for a landing.
View study ↗
Indomie Slide Puzzle
Choose a picture. Slide every piece into place. Take on two timed levels over the live camera.
View study ↗
Telecel Mahiti
A brand promotion reimagined as a target-shooting AR challenge.
View study ↗
Gino: pepper play
A playful shooting challenge built around recognizable product cues.
View study ↗
PizzaMan Tile Puzzle
Pick a pizza. Rebuild the picture. Take the sliding-tile challenge from 3 × 3 to 4 × 4.
View study ↗
CompuGhana explorations
A head tilt turns product browsing into a choice: this one, or that one?
View study ↗
MoMo Hustle Dash
A wallet-catching game direction proposed for MobileMoney Fintech LTD.
View study ↗
DSOI: tilt to answer
A head-tilt trivia experience that puts the player inside the question.
View study ↗
Telecel: hands in play
A desktop experiment that turns a pinch gesture into game input.
View study ↗
Music, memory & a head tilt
A social trivia concept built around Ghana Music Awards culture.
View study ↗Why make
the story
interactive?
Explain through doing
Let an action communicate the product or campaign idea instead of relying only on a written message.
Make feedback immediate
Help the player understand what happened and what to try next.
Keep the interaction focused
Build around the strongest mechanic, then match complexity to the audience and setting.
Design a satisfying next attempt
Use a clear goal and fair feedback to help players understand how they could approach the challenge differently.
From idea to experience.
Choose one strong mechanic
Identify the action that best expresses the idea. Define the player journey, success conditions and boundaries before expanding the feature list.
Build to learn
Create a working build and try the interaction. Use observations to refine instructions, pacing, feedback and accessibility.
Scope the next stage
Review hosting, device support, integrations and operational needs. Agree what is required for production and a successful rollout.
A few good questions.
Are the showcased games live client campaigns?
Each study includes its project context and credits. Development work, concepts and proposals are distinguished from commissioned campaigns and documented public releases.
Can a game collect leads or award prizes?
Those features require additional scope, privacy decisions, operational rules and potentially legal review. We clarify the requirements before including them in a game build.
How does development begin?
The first build is designed to test the interaction and creative direction. Production requirements are then assessed separately, including hosting, device coverage, data handling and ongoing support.
What happens between the brief and delivery?
We agree the objective and interaction, review a visual direction, build a working version and refine it against the agreed scope. Review points and handover responsibilities are set before development.
Who handles platform approval and publishing?
We agree the publishing account and responsibilities at the start. Platform review is separate from the creative build, so approval, distribution and exact review timing are not guaranteed by the studio.
What assets do you need from us?
Usually the campaign brief, brand guidelines, approved logos, product imagery and any required copy. We identify gaps early and agree which assets you provide and which need to be created.
How are revisions and ownership handled?
Revision rounds, deliverables, source-file handover and usage rights belong in the project scope. We confirm those details before work starts rather than assume the same arrangement fits every project.
What about launch support and measurement?
The launch plan should identify who publishes, distributes and monitors the experience. We can discuss appropriate handover and measurement options for the platform; reach and campaign outcomes are not promised.
Let’s make it
something people experience.
Tell us what you have in mind. We’ll start with the idea.