Dimensional product stories
Use form, materials and movement to make a product feature or design story easier to understand.
Available now
Motion with a point of view
Motion, 3D & CGI
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Form. Motion. Feeling.
PLAY
Illustrative experienceShape product stories and imagined worlds through movement, materials and dimensional design.
EXPLORETHE EXPERIENCEShow what the camera cannot easily capture.
CGI can reveal what a camera cannot easily capture: a product’s inner logic, an imagined setting or a striking change in scale. We develop motion and dimensional content around those possibilities, with visual development, asset creation, animation and finishing aligned to the campaign and its intended destinations.
Imagined environments
Develop visual concepts for worlds that support a campaign mood without presenting fictional scenes as documentary reality.
Motion-led reveals
Consider transformations, assemblies and reveals that use movement to communicate a focused creative idea.
Interactive asset planning
Investigate when 3D assets might support an interactive experience as well as standalone campaign content.
Art-direction studies
Explore composition, lighting, color and material language before committing to a larger production pipeline.
Production feasibility
Define source assets, modeling needs, animation scope and finishing requirements before production.
CREATIVE DIRECTIONS
Imagine the interaction.
Illustrative experience ideas. Selected project films will be added here.ILLUSTRATIVE DIRECTION / 01
The product, revealed
Use lighting, materials and movement to draw attention to a feature, form or design choice.
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form
PLAY
Illustrative experienceILLUSTRATIVE DIRECTION / 02
An unexpected world
Place a campaign idea in an imagined environment where scale and physical possibility serve the creative direction.
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world
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A story in motion
Develop a visual sequence with a clear beginning, reveal and finish, designed for its intended campaign destinations.
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sequence
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Illustrative experienceMore ways to
build the experience.
Why make
the story
interactive?
Make details visible
Use controlled viewpoints and dimensional content to explain features that are difficult to capture or isolate.
Give the campaign a visual language
Connect color, composition, materials and movement into a recognizable creative system.
Build for the destination
Plan assets and finishing around the required formats rather than forcing one output to serve every use.
Keep the impossible coherent
Let visual exaggeration serve a consistent story, with deliberate scale, materials and movement.
From idea to experience.
Frame the experience
Start with the audience, campaign objective and intended destination. Define the interaction and the role it plays in the wider campaign.
Develop and refine
Agree the creative direction and technical scope, then build and review the experience at defined stages.
Prepare for delivery
Test against the agreed requirements and refine the details. Confirm handover, launch responsibilities and any ongoing support before release.
A few good questions.
Is CGI production currently available?
Yes. Motion, 3D and CGI are available services. We define the visual direction, source assets, modeling, animation and finishing requirements before production.
Can you work from existing product models?
Existing assets may help, but their quality, rights, format and suitability need to be reviewed. A supplied model is not automatically ready for every visual or interactive use.
Would the output be video or interactive?
That depends on the brief. Rendered motion and real-time interactive assets have different requirements. The intended destination guides the asset and production approach from the beginning.
Let’s make it
something people experience.
Tell us what you have in mind. We’ll start with the idea.