Branching narratives
Explore story structures in which a decision changes the sequence, perspective or outcome without making the journey confusing.
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The viewer gets a say
Interactive video
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What happens next?
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Illustrative experienceCreate stories people can navigate, influence and discover at their own pace.
EXPLORETHE EXPERIENCEGive the next scene a reason to be chosen.
A video can invite more than a view. It can ask someone to make a decision, follow a different path or discover a detail at their own pace. We develop these choices around the campaign story, combining a clear narrative structure with suitable media and a defined delivery and testing approach.
Product exploration
Consider moments where viewers can choose which feature, use case or detail to explore next.
In-story prompts
Build participation into the narrative through questions or choices that have a clear creative reason to exist.
Multiple perspectives
Investigate a story told through different viewpoints, allowing people to follow the angle that interests them.
Interactive learning
Explore short guided scenarios that make information active while keeping the content clear and accessible.
Journey and playback design
Assess controls, captions, loading behavior and alternative paths so the interaction supports rather than interrupts the media.
CREATIVE DIRECTIONS
Imagine the interaction.
Illustrative experience ideas. Selected project films will be added here.ILLUSTRATIVE DIRECTION / 01
Choose the next scene
Build a branching narrative where a decision changes the sequence or outcome in a meaningful, understandable way.
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branch
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Illustrative experienceILLUSTRATIVE DIRECTION / 02
Look a little closer
Let viewers explore the product feature or story detail that interests them without interrupting the wider narrative.
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detail
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Illustrative experienceILLUSTRATIVE DIRECTION / 03
Another point of view
Tell one story through different perspectives and let the audience choose where to begin.
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perspective
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Illustrative experienceMore ways to
build the experience.
Why make
the story
interactive?
Invite active viewing
Give the audience a purposeful decision instead of treating every moment as passive playback.
Respect different interests
Allow people to follow the information or perspective most relevant to them.
Keep the story coherent
Plan the choices, media and transitions as one journey so participation supports the narrative.
Make each choice matter
Give interactions a visible consequence so they feel like part of the story rather than decoration.
From idea to experience.
Frame the experience
Start with the audience, campaign objective and intended destination. Define the interaction and the role it plays in the wider campaign.
Develop and refine
Agree the creative direction and technical scope, then build and review the experience at defined stages.
Prepare for delivery
Test against the agreed requirements and refine the details. Confirm handover, launch responsibilities and any ongoing support before release.
A few good questions.
Does this include video production?
The scope can include visual development, animation, editing and interactive development. Filming, supplied footage, hosting and any specialist production support are agreed with you before work begins.
Can an existing video become interactive?
Possibly, depending on the footage and the intended interaction. Existing media may support prompts or chapter choices, but a convincing branching story often needs content designed for that structure.
Is this ready for a campaign booking?
Yes. Bring the campaign objective, existing footage or story idea, intended audience and launch timing. We define the interaction, production needs and delivery scope together.
Let’s make it
something people experience.
Tell us what you have in mind. We’ll start with the idea.