Visual transformations
Explore a change in look, mood or environment that expresses the campaign in a direct, visually readable way.
Available now
A prompt for the next post
TikTok effects
Indomie Slide Puzzle
Create a visual hook people can interpret, react to and make their own.
EXPLORETHE EXPERIENCEOne effect. Room for many interpretations.
The most useful starting point for a social effect is not “what can we add?” but “what could someone do with this?” ehrlilab develops TikTok effect concepts with participation at the center. Creative direction and interaction are considered together, so the effect gives people a recognizable idea without prescribing every part of the content they make.
Interactive choices
Give participants a decision to make, with a result that adds a personal angle to their own video.
Personality-led reveals
Use a light, clearly playful reveal to open up self-expression without presenting fictional results as real assessments.
Simple game hooks
Build around a quick challenge or clear goal that can be understood without a long explanation.
Creator-friendly prompts
Shape a concept with room for interpretation, so the effect supports the content rather than competing with it.
Branded visual systems
Carry typography, color, character and product cues into an effect while keeping the person and interaction at the center.
Head-led quiz ideas
Explore camera-led questions and answer gestures, with the input method selected around current platform support and audience clarity.
Sliding puzzles
Turn an image into a compact tile challenge, with a clear goal and controls chosen for the effect’s delivery format.
Timed challenges
Add pace through short rounds and visible feedback, keeping the difficulty appropriate to the audience and interaction.
Scene changes
Develop a visual shift in mood or setting that gives the participant a clear before-and-after moment.
Wearable details
Explore expressive accessories and graphic accents within the supported tracking approach, without overwhelming the participant’s own performance.
Character moments
Bring an original character into the creative prompt through visual interaction, animation or a playful reveal suited to the platform.
SELECTED WORK
Selected work
Explore the creative idea, interaction and development behind each experience.TIKTOK / AR EXPERIENCE
Indomie — Yi Wo Deɛ! Promo
View study ↗TIKTOK / PUZZLE
Indomie Slide Puzzle
View study ↗SNAPCHAT + TIKTOK / FLIGHT GAME
PizzaMan Flight
View study ↗SNAPCHAT + TIKTOK / TILE PUZZLE
PizzaMan Tile Puzzle
View study ↗View MoMo Hustle Dash studySOCIAL GAME
MoMo Hustle Dash
View study ↗View Tidal Rave: social experiences studyEVENT EXPERIENCES
Tidal Rave: social experiences
View study ↗SNAPCHAT + TIKTOK / TARGET GAME
Telecel Mahiti
View study ↗Five creatives. One team experience.
Explore the captain choices, AR aprons and player-card reveals in the Indomie Yi Wo Deɛ! Promo case study, featuring the Support My Captain TikTok effect.
Explore the five films ↗Why make
the story
interactive?
Offer a creative starting point
Give creators and participants a recognizable idea without scripting every part of their content.
Let personality come through
Leave room for different reactions, interpretations and ways to take part.
Connect effect and campaign
Carry the story through the interaction, visual language and prompt—not just the final screen.
Leave space for the person
Keep the effect readable without overwhelming the face, performance or reaction that makes each video different.
From idea to experience.
Define the behavior
Start with what someone might record, choose or react to. Connect that behavior to the brand rather than relying on decoration.
Make a working idea
Build the core effect, assess readability and refine the visual language. Keep the interaction focused on one strong creative hook.
Prepare the experience
Test the agreed flow and polish the details. Confirm current platform requirements and publishing responsibilities as part of the project scope.
A few good questions.
Can we adapt a Snapchat concept for TikTok?
Sometimes, but the creative and interaction should be reconsidered for the intended platform. An existing idea is a useful starting point, not a guarantee of a direct technical conversion.
Do you guarantee reach or a trend?
No. An effect can provide a strong creative prompt, but reach depends on distribution, audience response and the wider campaign. We do not promise views, participation levels or virality.
Can you work with an agency’s creative direction?
Yes. Bring the concept, campaign world and brand guidance. We can explore how the idea becomes an effect, with scope, responsibilities and approval stages agreed before production.
What happens between the brief and delivery?
We agree the objective and interaction, review a visual direction, build a working version and refine it against the agreed scope. Review points and handover responsibilities are set before development.
Who handles platform approval and publishing?
We agree the publishing account and responsibilities at the start. Platform review is separate from the creative build, so approval, distribution and exact review timing are not guaranteed by the studio.
What assets do you need from us?
Usually the campaign brief, brand guidelines, approved logos, product imagery and any required copy. We identify gaps early and agree which assets you provide and which need to be created.
How are revisions and ownership handled?
Revision rounds, deliverables, source-file handover and usage rights belong in the project scope. We confirm those details before work starts rather than assume the same arrangement fits every project.
What about launch support and measurement?
The launch plan should identify who publishes, distributes and monitors the experience. We can discuss appropriate handover and measurement options for the platform; reach and campaign outcomes are not promised.
Let’s make it
something people experience.
Tell us what you have in mind. We’ll start with the idea.