Product discovery
Use digital objects to reveal product details, design choices or stories that are difficult to show in print.
Available now
A digital layer in the real world
Web augmented reality
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A new layer awaits
▦Reveal the story
Illustrative experienceConnect a physical touchpoint to a browser-led experience that reveals something more.
EXPLORETHE EXPERIENCEFrom an everyday object to a new discovery.
Web AR connects a physical touchpoint with a digital experience without making a dedicated brand app the starting point. The interesting question is what that new layer should reveal. We develop purposeful product stories and clear entry journeys, with browser behavior, device coverage and camera permissions considered from the start.
Print-to-AR ideas
Consider packaging, posters or printed material as invitations into an additional visual or interactive layer.
Spatial storytelling
Place an object or character in the surrounding scene to support the campaign narrative.
QR-led entry journeys
Design the path from a physical prompt to a mobile experience, including the instructions and context people need.
Browser interaction design
Assess the practical requirements of camera access, device support and browser behavior before proposing a production approach.
Build and feasibility
Test the visual, technical and audience requirements before expanding into the full activation.
CREATIVE DIRECTIONS
Imagine the interaction.
Illustrative experience ideas. Selected project films will be added here.ILLUSTRATIVE DIRECTION / 01
The pack opens up
Use packaging as an invitation into a product story, character or interactive moment beyond the printed surface.
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pack
▦Reveal the story
Illustrative experienceILLUSTRATIVE DIRECTION / 02
See it in your space
Introduce a dimensional object into the surrounding scene, with scale and device requirements considered in the brief.
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place
▦Reveal the story
Illustrative experienceILLUSTRATIVE DIRECTION / 03
Find the hidden layer
Connect a poster, display or event touchpoint to a guided mobile discovery.
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scan
▦Reveal the story
Illustrative experienceMore ways to
build the experience.
Why make
the story
interactive?
Extend the physical encounter
Give a product or place an additional story without needing to fit everything on the surface.
Make the entry point clear
Guide people from the real-world invitation to the interaction with straightforward prompts and permission context.
Show rather than describe
Use dimensional or interactive content where it helps people understand the idea more clearly.
Plan around real conditions
Consider device coverage, camera permissions and the setting in which people will enter the experience.
From idea to experience.
Frame the experience
Start with the audience, campaign objective and intended destination. Define the interaction and the role it plays in the wider campaign.
Develop and refine
Agree the creative direction and technical scope, then build and review the experience at defined stages.
Prepare for delivery
Test against the agreed requirements and refine the details. Confirm handover, launch responsibilities and any ongoing support before release.
A few good questions.
Can we commission a Web AR rollout today?
Yes. Share the audience, intended interaction and launch environment. We agree device coverage, asset requirements, hosting, testing and delivery scope before production.
Would it work on every phone?
Universal support should not be assumed. We assess and test the agreed interaction, browsers and devices before making a compatibility commitment.
Is print-to-AR a proprietary product?
No. We use the phrase to describe connecting printed touchpoints to digital experiences. The interaction and technical approach are selected for each brief.
Let’s make it
something people experience.
Tell us what you have in mind. We’ll start with the idea.