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SOCIAL AR / FESTIVAL EXPERIENCE

BHIM Fest 2026

The countdown. The camera. The atmosphere.

A gold festival identity, a live-camera countdown and a world of music around you.

PROJECT CONTEXT

Development recordings

FORMAT

Selfie & world AR

MATERIAL

Project recording

INTERACTION

Countdown & 360° world AR

THE PROJECT

A festival identity with room to move.

BHIM Fest 2026 turns the camera into a festival scene. A sculpted gold BHIM Fest disc anchors the world view, surrounded by music-themed elements and BHIM Nation artwork. The selfie experience brings the participant into the countdown.

The world recording invites the viewer to look around BHIM 360° and includes a day/night control. In the selfie view, guitars, drums and microphones surround the participant while the countdown remains visible. Four supplied recordings show both experiences in different settings.

HOW THE IDEA WORKS

The interaction,
step by step.

01 /

Bring yourself into the moment

The selfie view frames the participant with festival artwork, instruments and a countdown.

02 /

Look around BHIM 360°

Move the camera to explore the gold festival identity and floating musical details in the world scene.

03 /

Set the atmosphere

The world view includes a day/night control. An additional recording shows the experience with a music label and lyrics.

THE CREATIVE COLLECTION

One festival. Four camera moments.

Explore the world view and selfie countdown in the complete supplied recordings.

Look around BHIM 360° — original creative recording

01 / 25 sec

Look around BHIM 360°

Gold festival artwork and music-themed elements in the world-camera view.

See you at BHIM Fest — original creative recording

02 / 11 sec

See you at BHIM Fest

A well-lit selfie recording of the instrument-filled countdown experience.

The world view, with music — original creative recording

03 / 30 sec

The world view, with music

An additional world recording with a music label and lyric overlay.

The countdown, after dark — original creative recording

04 / 19 sec

The countdown, after dark

A second selfie recording in a darker setting.

CREDITS & CONTEXT

BHIM Fest work presented by EhrliLab using supplied development recordings. BHIM Fest marks belong to their respective owner. No campaign performance, launch status or event attendance is claimed.

ABOUT THE MATERIAL

Four supplied camera recordings, optimized for web playback without shortening the originals. The thumbnail is an unaltered frame from the world-camera recording. Countdown values and dates belong to the recorded effect and are not a current event listing.

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START A CONVERSATION

Play in the lab / 01

Catch the timing.

One cup. One landing zone. Hit the power at the right moment.

Score0
Flips0
POWER / aim for 44–60%

Aim for the lilac zone: 44–60%. Then press Flip.

Project recording

Project film