Set a simple objective
The wallet provides a recognizable object for the catching-game concept.
SOCIAL GAME
MoMo Hustle Dash
A wallet-catching game direction proposed for MobileMoney Fintech LTD.
PROJECT CONTEXT
Proposal
FORMAT
Snapchat & TikTok concepts
MATERIAL
Project visuals
INTERACTION
Social Game
Concept visual
THE PROJECT
About the project
Hustle Dash is a social-game proposal built around a wallet-catching mechanic. The concept board explores how it could appear in TikTok and Snapchat formats.
This proposal was prepared for MobileMoney Fintech LTD. It is not labelled as a commissioned campaign or conflated with a separate MTN consumer-brand project.
HOW THE IDEA WORKS
The interaction,
step by step.
Design for a short session
The proposal frames the interaction as a fast social-camera game.
Explore platform treatments
The storyboard compares intended TikTok and Snapchat presentations, not two launched effects.
BEHIND THE EXPERIENCE
Storycards, screens
and development.
CREDITS & CONTEXT
Creative proposal for MobileMoney Fintech LTD. The visual is an illustrative concept mockup, not a running or commissioned campaign.
ABOUT THE MATERIAL
Original recordings, development screens and concept storycards. Brand marks belong to their respective owners.
MORE EXPERIENCES
Keep exploring.
Snapchat & TikTok
PizzaMan Flight
Bucket Trail · Snapchat & TikTok
Roll into the loop. Control the flight. Bring the bucket in for a landing.
TikTok
Indomie — Yi Wo Deɛ! Promo
Support My Captain · TikTok effect
Pick a captain. Wear the team colors. Turn a selfie into a football player card.
Snapchat
Threadlight
Weave through the guardians · Snapchat game
A luminous Snapchat game of timing, guardians and a winding woven path.