Campaign game modules
Create compact interactions that support a campaign without obscuring the primary purpose of the existing application.
Available now
Play inside a familiar destination
In-app games
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A quick challenge
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Illustrative experienceAdd a focused game experience to an existing app, with the integration designed around its users.
EXPLORETHE EXPERIENCEA playful chapter within a bigger journey.
A game inside an app needs to fit more than a brand identity. It needs to fit an existing product, its audience expectations and its technical environment. We develop compact game experiences around those journeys, working with the app owner to agree integration, testing and release responsibilities.
Product discovery games
Consider play as a way to introduce a feature, range or service within an already familiar destination.
Challenge-based journeys
Investigate short, understandable goals that give people a reason to engage with the experience on its own terms.
Reward concept design
Explore reward structures while separating creative ideas from the rules, fraud controls and operations needed to run them.
Integration discovery
Assess the host application, technical interfaces and deployment process to define how the interactive module is delivered.
Lifecycle planning
Clarify updates, content ownership, testing responsibilities and the end of a campaign before a live integration is scoped.
CREATIVE DIRECTIONS
Imagine the interaction.
Illustrative experience ideas. Selected project films will be added here.ILLUSTRATIVE DIRECTION / 01
Discover by playing
Introduce a product or feature through a small challenge that fits naturally within the host app’s purpose.
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discover
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A campaign within the app
Create a limited-run playable moment with its own theme while respecting the existing navigation and visual system.
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campaign
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Progress with a purpose
Build a sequence of clear goals, with any rewards, account features and operational rules explicitly scoped.
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progress
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Illustrative experienceMore ways to
build the experience.
Why make
the story
interactive?
Meet people where they already are
Place the interaction within an existing destination rather than creating an unrelated journey.
Fit the wider product
Align the game with the app’s audience, technical environment and established expectations.
Plan beyond the first release
Agree testing, updates, data boundaries and ongoing ownership with the app team before deployment.
Keep the main journey intact
Make the game a considered part of the app without obscuring its core tasks or navigation.
From idea to experience.
Frame the experience
Start with the audience, campaign objective and intended destination. Define the interaction and the role it plays in the wider campaign.
Develop and refine
Agree the creative direction and technical scope, then build and review the experience at defined stages.
Prepare for delivery
Test against the agreed requirements and refine the details. Confirm handover, launch responsibilities and any ongoing support before release.
A few good questions.
Is this the same as a browser mini-game?
No. A browser build can show an interaction, but embedding it inside an existing app adds integration, testing, security and release requirements that need separate assessment.
Can the game use customer accounts or rewards?
Only with explicit scope and the app owner’s involvement. Identity, data access, reward rules and operational controls cannot be assumed from a creative concept.
Is in-app integration currently available?
Yes. The implementation is scoped around the host application, available interfaces, security requirements and release process, in collaboration with the app owner.
Let’s make it
something people experience.
Tell us what you have in mind. We’ll start with the idea.