Snapchat AR lenses

No. A campaign brief, product launch or audience challenge is enough to begin. We can develop the interaction from that starting point, then agree the visual direction and production scope.

A simple game or choice mechanic can be explored when it serves the idea. Feasibility, interaction requirements and the intended audience experience are reviewed before the build is scoped.

Share the campaign objective, audience, brand assets, preferred timing and any non-negotiable requirements. If you already have creative references, include what you like about them rather than only the links.

We agree the objective and interaction, review a visual direction, build a working version and refine it against the agreed scope. Review points and handover responsibilities are set before development.

We agree the publishing account and responsibilities at the start. Platform review is separate from the creative build, so approval, distribution and exact review timing are not guaranteed by the studio.

Usually the campaign brief, brand guidelines, approved logos, product imagery and any required copy. We identify gaps early and agree which assets you provide and which need to be created.

Revision rounds, deliverables, source-file handover and usage rights belong in the project scope. We confirm those details before work starts rather than assume the same arrangement fits every project.

The launch plan should identify who publishes, distributes and monitors the experience. We can discuss appropriate handover and measurement options for the platform; reach and campaign outcomes are not promised.